Media buying is the practice of purchasing advertisement slots from media companies. With the rise in digital technology, people now purchase advertisement slots on blogs, natives adverting/sites, and social media platforms, including other digital platforms. This digital, as well as traditional media buying, requires human effort, especially during real-time bidding. Real-time bidding is when different advertisers bid to buy advertisement spots on publishersites in the time it takes for someone to refresh or load a page online.
It uses the medium of advanced machine learning platforms along with artificial intelligence to place the ads on prime places.
To eliminate this rather slow human input and offer a range of other benefits, we here at Adohm offers users autonomous media buying. This autonomous media buying involves our Artificial Intelligence system performing your media buying for you. The benefits of using this include: