Targeting is one of the major challenges faced by marketers. While spending your advertising dollars, the last thing you can do is guessing. If your business is not limited by budgets, then you might be able to afford to keep the guesswork on. But if you are representing small and medium businesses, you need to find your next customers as quickly and cheaply as possible.
Data is coming in from different sources and every organization collects and defines these data in different ways. Artificial Intelligence has disrupted the traditional ways of segmenting and targeting. It is all because today the ad industry is driven by data.
AI enabled tools uses algorithms to bring life to data and make the data actionable. Everyday, they process terabytes of data and makes predictions to help marketers target better.
AI based targeting can remove the guesswork out of audience targeting. With access to the right tools, marketers can supercharge their ability to reach to the right audience efficiently, and personalize their marketing efforts.