In B2B marketing, Account-Based Marketing has become one of the most talked-about strategies. Advertising automation tools can make your Account-Based Marketing strategy easier and more scalable.
ABA in a nutshell
Following the adoption of ABM, interest in Account-based Advertising (ABA) is no surprise. Thanks to new technology, targeting highly relevant advertising to the target accounts is now possible. The account as a whole can be targeted as well as an individual’s buyer persona and role in their organization.
What exactly is ABM
Account-Based Marketing(ABM) is one of the first marketing strategies that has been specifically designed for B2B marketers. Simply put, ABM is fishing with spears instead of fishing with spears. ABM concentrates sales and marketing resources on a clearly defined set of target accounts within a market and employs personalized/hyper-personalized campaigns designed to resonate with each account.
In this blog, we are highlighting the features of advertising automation platform that supports the latest go-to-market ABM/ABA strategies:
1. AI’s Blazing Fast Speed
For a B2B scenario, it usually takes weeks to target a new audience and connect relevant messaging to the right audience. An advertising automation platform can respond to such account based initiative within hours rather than weeks.
Below is a break-down of a typical process of running an Account-based advertising campaign V/S using sophisticated technology to get the same work done.
2. Hyper-targeting made possible
Advertising automation platform can be integrated with the company’s CRM tools to understand the long sales process throughout multiple stages and touchpoints. They can also be integrated with multiple channels to create more comprehensive prospect profiles and more holistic views of prospect behavior. This insight is further used to deliver hyper-personalized ads.
3. AI perfection
Using AI, advertising automation platforms can connect companies with over 1.2 billion digital profiles across web, social and mobile channels. They can bid optimally and made thousands of predictions every second to help place the right ads at the right time with the right message. Getting the ad shown to multiple decision-makers is key to B2B success, and AI-driven advertising automation tools are built to do just that.