Google analytics is one of the best and free tools to use and measure the ROI of your digital marketing campaign, especially to determine the essential Google Analytics metrics of your website. You need to be aware of your current bounce rate or who your digital audience is, and Google analytics can be used to monitor these metrics. You can easily get lost with the wealth of data offered by this tool. Below are some of the Google analytics you should be tacking on your website.
Essential Google Analytics Matrices Include
1) Bounce Rate
These metric tells us about the number of people that leaves the website after viewing just a single page. This is a very important metrics because it informs you about the behaviors of your website visitors. If a visitor visits only a single page, it means he is not interested at other pages of your website or in signing up with the freebie you are offering.
2) Average Session Duration
This metric tells us the amount of time your visitor spends on your website on an average visit. It is very crucial to track the number of time visitors spends on your website. This will help you to know the necessary twist to make especially if your visitors don’t reach goal completion.
You should not only be tracking new visitors but also returning visitors. Tracking returning visitors can help you to create better content and design which can help to turn these visitors to convert. It isn’t easy gaining a returning visitor, and they are the most likely to convert. Growth in new visitors or returning visitor is a sign of a successful marketing campaign.
It is essential to measure your traffic growth or decline on your website and also track the sources of your traffic. There are several available sources to use and generate organic traffic, means such as, paid advertising campaigns, social media, email, guest blogs and more. Tracking the sources of your traffic can give you direction to the best way to invest in your marketing and advertising in other to generate more leads.
5) Exit Pages
Another way to improve user experience on your website is by tracking the exit pages. The exit pages are the last page viewed by the visitor before leaving the website if the exit metrics are high on a page there is a need to analyze the page and identify the reason why your audience is leaving from that page. Maybe the exit page is a landing page with a sales message that can turn away audiences from your website. If it is the last page of the website, then there may be no cause for alarm.
The major goal for all marketing and advertising campaign is to increase conversion that is increasing the number of purchase or sign-ups for your newsletter or subscription for your services. Google analytics allows you to track different types of conversion.
7) Top Landing Pages
Although it sounds important that this metric should be tracked, most times it is overlooked. The top landing pages are the best-performing pages on your websites, you should analyze these pages and see how you can replicate the same design, content, and layout on other pages.
Analyzing your website audience such as their behaviors, demographics, interest and more for better targeting, this will help you to create better and more targeted content that will engage your viewers. Analyzing these metrics will set you on a better path in achieving a more successful marketing and advertising campaign.