What is Augmented Reality?

what is augmented reality

We’ve seen this technology (Augmented Reality) used in museums and also on our social media apps. Augmented reality is the reason you can transform yourself into a dog on an app, or you can get cultural information by clicking on a button. Although this technology seems popular, it’s not simple. All fun filters are powered by augmented reality technology, it enhances and alters our reality in real-time. AR is beyond transforming your face or recognizing your favorite painting, it also creates an interface that enables people to interact with digital objects in their home, stores, or public places.

Augmented reality can be said to be an altered form of reality where contents are used to replace or enhance a user’s real-world views. This technology permits individuals to add digital assets to their physical environments.  AR also helps in other fields such as aviation in assisting pilots, or medicine in assisting surgeons, it also helps in complicated tasks such as improving Instagram stories with fun filters.

History of Augmented Reality (AR)

AR technology was invented at Harvard University in 1968 by Ivan Sutherland. He was an electrical engineer who created a head-mounted display system called “The sword of Damocles.” The headset was too heavy that it had to be anchored to the ceiling to operate.

AR has been rapidly developed and its relevance has expanded to several fields such as aviation, military, and industrial simulation tools. Although, It was in the late 1990s that AR gain exposure when it was used by an unexpected source, which is the NFL.

After its first exposure, AR has evolved rapidly. This technology has been adopted by companies such as Disney, Coca-Cola, and National Geographic to execute campaigns at large events and in public spaces. In 2014, Google released Google Glass which was powered by the AR technology. This wearable glass could allow an individual to get digital information by just nodding their heads.

Areas Impacted By Augmented Reality

1) Transportation

AR is greatly influencing the aviation industry. Companies like Aero Glass created an augmented reality headset that shows a virtual display of airports, cities, navigation points, terrain features, other aircraft, and landing approaches for pilots.

2) Education

Augmented reality is also aiding to improve education and learning methods. Augmented reality can help to transform textbooks and classrooms by turning previously static charts and images into interactive experiences. It has made some fields such as geology more interesting and engaging. With AR you can virtually take apart the layers of a volcano or dive that is hundreds of miles beneath the earth crust.

3) Entertainment and Sports

Entertainment and sports have also been influenced by augmented reality. AR has changed the ways we buy tickets to the super bowl. Now ticket buyers can see a virtual 3d model of the U.S. Bank Stadium and the surrounding environment, making it more easy to pick a comfortable seat. This initiative was used in  Super Bowl LII by StubHub.

4) Marketing

AR has been an advantage to marketers, companies such as IKEA, TopShop, and many others are using this technology to help customers try their products before purchasing it. This technology does marketing for the companies and it leads to more sales and also helps customers to make decision speedily.

5) Healthcare

AR is also used in the Healthcare industry. Doctors are using the AR to learn and practice medical procedures. Some hospitals use this technology to help their nurses find veins easily when inserting IVs. This has helped to increase IV success applications by 350%

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