Ultimate Guide To E-commerce..In 2019, the latest regarding e-commerce is growing. Global e-commerce is experiencing rapid growth that may exceed 4.058 trillion in the year 2020. The increase in the number of customers that have decided to look for products across borders and in the international marketplace is evidence of this growth.
Benefits of E-commerce
E-commerce is not a trend that may easily come and go, it is a platform that is here to stay. This is because of the selling of goods and services on the internet benefits both the buyer and the seller.
Benefits to the buyer:
- Quicker and easier transactions
- Informed purchasing decisions
- Easier price and product comparisons
- Improved delivery process
- Targeted communication
Benefits to the seller:
- Lower overhead costs due to the elimination of brick and mortar locations
- The ability to sell goods around-the-clock (versus traditional store hours)
- Ability to reach customers beyond geographical location
- More control over the selling process and tracking, especially if there’s one portal that handles point-of-sale (POS)
- Greater visibility to potential customers via SEO
- More control over personnel costs and inventory management
Types of E-commerce
There are basically three classes of e-commerce, although the classification is dependent on who is selling to whom.
Business to Business (B2B)
In this type of commerce, goods and services are sold from one company to another. For example, a baking industry buying its flour from a flour mill, or a furniture company buying woods from the wood company.
Business to Consumer (B2C)
This type of e-commerce is commonly practiced, and the most famous amongst the three. An example is a customer buying a blending machine from a company online using platforms such as Amazon or Wal-Mart.
Consumer to Consumer (C2C)
And lastly, consumer sells directly to other consumers through online marketplaces. A popular platform is eBay where items are even auctioned by the consumer.
Best Practices for E-commerce Websites
If you have plans to build an inbound e-commerce website, there are some best practices to bear in mind that will help to achieve this goal.
1) Select and customize a mobile-friendly theme
Ensure that your mobile theme is very creative and attractive. Statistics have shown that more than 57% of web traffic comes from mobile devices such as smartphones and tablets. This shows the importance of having a mobile friendly theme when building your e-commerce website.
2) Optimize for the web
Web optimization isn’t about pressing a button on the keyboard and your website will become optimize. It requires strategies and tactics that will help to convert more visitors into customers. One of the best ways to do this is by creating engaging product descriptions that have persuasive ability to sell. If you find yourself unable to do this, you can employ the service of a professional to do this because it is fundamental.
3) Create a stellar customer experience
Customer experience is fast becoming the key to a successful e-commerce business. Impress a customer with your incredible customer service, and you will be surprised that he will come back with ten more people when next he is buying. Hence, it is very important to put customer experience as a top priority