Appearing on the first page of YouTube has been one of the biggest drivers of leads and sales for. Most influencers always testify that they get new email subscribers, and a growing percentage of 15% because they were found on YouTube. They say the influencer’s YouTube videos was the specific reason for deciding to sign up.
The possibility of tracking the sales numbers directly from YouTube is difficult, especially if you don’t add links or a lot of CTAs in your YouTube videos. Although, you can engage your viewers with content and wait for them to Google the name and find the blog that way.
The survey data for new email subscribers shows a significant uptick in people saying that they found me through YouTube.
How to Rank Number 1 on YouTube:
A Dean was worked with on a project and was asked if he could document the entire process he executed during the project, from being unranked to being on the top page on YouTube. Below are the steps and insights he shared.
Step 1: Find a good Keyword
Just like “normal” SEO, the first thing in YouTube SEO is keyword research. I wrote out the process of researching rankings for highly competitive keywords for articles in an experiment I ran early last year and the process is really similar to that of finding keywords in Google.
First, you have to generate a list of potential keyword ideas. Then, you drill down to a handful of the best idea that suits the keywords.
Keyword research tools designed for Google doesn’t work for YouTube. To find video keywords, you need to use a tool designed for YouTube.
Step 2: Script Your Video
People on YouTube have very short attention spans. That’s why many pro YouTubers like vloggersscript out their videos line-by-line.
A good script ensures you stay on the topic throughout the entire video.
The script also helps in eliminating phrases that make YouTube viewers click away (like, pauses, and “where was I…”).
Step 3: Produce Your Video
Video production is a huge topic that can make its own post or even an entire course.
Instead of trying to cover everything that needs to be known about video production here, I’ll link to some of my favorite resources on the topic.
Step 4: Upload and Optimize Your Video
Now that you’ve created your video, it’s now time to upload and optimize it for YouTube.
Here’s the Dean optimized his video around the keyword “e-commerce SEO”.
First, he made sure to verbally say the term “e-commerce SEO” in his video. YouTube now automatically transcribes all its videos (and it’s pretty darn accurate). The Dean is convinced that YouTube “listens” to your video content in the same way that a Google spider indexes the body of a webpage. I have not seen YouTube confirm this, but it seems to be true.
Next, he ensured the video title had the keyword. Just like with a web page, YouTube wants to see the keyword in the title of the video. YouTube isn’t as difficult as Google, so you need to use your exact keyword here.
Step 5: Promote Your Video
Initially, one may take, promoting a video is about getting a review on the video, and including it in different blogs and publications, but thus us a long term approach and can take weeks or months before you get the embed and reference to the video on a blog post.
So dean advised using his own methods, he said, the first email his subscribers about his video. His email is always brief and contains two links directly to the YouTube video. He also said, some people could embed the video on their blog and send to their audience. But he prefers directing them to YouTube because there they can like comment and subscribe.