The relationship between stress and creativity is not a harmful one. In fact, little doses of stress like juggling multiple projects or working under a close deadline are likely to produce the best of ideas because they motivate their brain to work harder toward specific goals.
There are three different kinds of stress that are related to creativity. And how your career could turn out to be could rely on the verge of the most inventive work you’ve ever done. This could simply be achieved by applying the proper amount and type of stress.
1. The Task-Switching Stress
Recently a behavioral study was carried out by Columbia Business School; It involved researchers who participated in creative brainstorming projects and at the same time working with one of the three styles. A group could just decide to change the time of the project to a time they wish, others divided their focus into half, while the third group was always shifting to a different project at a set interval.
Where You’d Find It
Most volume dependent work, especially in agency settings, is Graphic design and video production. A good YouTube channel always needs a continuous flow of content. Although you can’t go farther than your bandwidth allows.
Task-switching suggests that a diverse workload can make you more efficient and effective. Think about it: The more creative assignments you have, the broader your mental canvas and the more chances you’ll have for inspiration as you move back and forth between each design and video you are working on.
2. The Meaningful Stress
Two Chinese psychologists published a study recently, the studies were about job stressors and their effect on the creativity of over 280 employees scouted from different businesses. After the research, they discovered from their research that not all stress hampered good ideas. The stressor that had seemed to be more challenging and constructive to an employee’s goal and development could be linked to the idea generation.
Contrarily, the stress that was seen to be a hindrance to those goals did the opposite. What made the difference? The stressor can sometimes be meaningful to employees, it’s another amazing way stress can improve our creativity.
3. The ‘Deadline’ Stress
The most common work stressor of all, time constraints are the plague of everyone who is paid to do anything. As the above two scenarios prove, some amounts of pressure are necessary to keeping a creative task moving.
Let’s look at a detailed case study by Brian. The Progress Principle, after studying creative teams from seven companies across three industries, she came up with a discovery that tight deadlines inhibit creativity.
The first situation carried a tight deadline where people were doing high-pressure, low-meaning work. These employees’ efforts simply were not making an impact, and therefore they didn’t see enough meaning in the work to think creatively. They faced crises and the fire drills that kept them busy but not close to achieving their core project. The third situation with moderate deadlines produced the best ideas.
Few marketers know the pluck of a deadline quite like content creators, but you know what I’m going to say here: Bloggers need deadlines. One crazy tight deadline may result in very low quality, but the weekly or monthly quotas you have to meet are what keep you true and your content focused on the needs of its listener.