Search Engine Optimization (SEO) continuously undergoes evolution; we can say it is an evolving science. Although its core principle remains, other secondary areas of it are subject to change. Therefore, most of the valid and proven tactics of old such as keyword stuffing, link schemes, and several others are now legendary.
The known idea that you need to submit your website to Google to enable the website appears in search results is myth and invalid.
In those days, building as many links as possible without analyzing the linking domain was the key to SEO functionality. This helped the website to rank higher. Although the link is still a basic requirement for ranking today, there is a much different manner one can use to build links in other to rank well.
Have you ever come across a URL that starts with “http://” while others may start with “https://”? The “s” is the difference. The “s” means your connection is secured, and hackers can’t intercept any of your uploaded data. The SSL which means Secure Socket Layer is the technology responsible for this.
Although there is a strong relationship between search result replacement and clickthrough rates, yet ranking is not the ultimate goal as it used to be. Clickthrough rates and user behavior have proven that searchers are more likely to visit the first three top listing than any other. However, if you are listed at the top on other pages, you may still have similar clickbehavior.
HTML has several attributes and Meta description is one of these. They give a concrete explanation of the contents contained in a webpage. Hence, be sure that Google algorithm considers these descriptions when ranking a webpage. A quality Meta description will rank a website more.
The Meta description has proven Google 2009 announcement wrong when it said that Meta description had no say in ranking.
As inbound marketers, the major driving force is to generate leads for their sales team. Many marketers use pop-up forms on their website to generate leads. But many marketers have misused these pop-ups, therefore raising serious controversy whether marketers should use them or not. Google was pressured to weigh the issue by announcing in August 2016 that they will penalize websites that use “intrusive interstitials.”
Previously, it was believed that your content must correspond with your keyword. Today, Google uses Rank Brain known as its machine learning algorithm. The Rank Brain uses a variation of word2vec to locate keyword topics that are related to each other. It also uses artificial intelligence to embed a large amount of written language into mathematical entities called vectors. The RankBrain uses guesses to locate words or phrases it isn’t familiar with, making it more effective at handling new search queries.
Keywords don’t need to be repeated verbatim all over your content; it should be used in a well that is pleasant to your audience. Every content developer goal should be to create killer headlines which are in 4-9 words and that clearly summarize the whole content.
Although your H2 is important, it’s not the most relevant element in your pages. Your header tag which that embeds your headlines has little or no influence on your overall SEO. The header tags are mostly used for styling purposes, such as making some words more pronounced.
Some home pages are over jammed with irrelevant contents, and some barely hold any content in its home page? Your homepage is the gateway to your business, and it can turn off some leads who are visiting for the first time. Remember that first impression really matters you may not have an opportunity to persuade your lead again.