Influencers are people who have created a reputation and it has earned them a substantial loyal following. The reason for this following is due to their expertise and transparency. Influencers attain fame due to the valuable information they share with their followers. Industries are in search of these influencers especially micro-influencers to help them promote their brands amongst their audience.
Ways to Become an Influencer in Your Industry
1) Find your niche
The first thing to do to become a social media influencer is to discover or choose your niche. Most social media influencers start by posting contents they are passionate about. Focusing on a specific niche you are passionate about is what will make you stand out in the industry.
2) Choose your social media channel
Instagram is known to be the channel where 93% of social media influencers focus their contents. This is because the result of social media is always outstanding. However, this is not a guarantee that Instagram is a perfect choice all the time. Because your ideal audience may not be on the platform or don’t spend much time on the platform.
Also, if you wish to rapidly increase your following, and establish yourself as a social media influencer, you need to be sure you are on the right channel that targets the right audience.
3) Develop your content strategy
The format and quality of your content are very important. Your content has the ability to make you a successful or failed social media influencer.
Before creating your content, decide on the format you will use. It should be a format that can easily deliver valuable information to your audience. You should also be able to express your personality and voice, which helps to add uniqueness to your content.
One of the ways of creating an effective content strategy is by providing your audience with the right balance of informative and personal content. People trust influencers that deliver reliable contents.
4) Distribute your content
No matter how useful and great your content is if it doesn’t get to the right people, it becomes useless. Also, it is crucial to plan out when you’ll be publishing and distributing your content on social media.
The social media channel also influences the best time to post content. The infographic provides a detailed guide that tells you the best days and time that your content will reach more audience. Each of the popular social media networks has a specific time when most audiences are present, so, ensure you know the infographic.
5) Grow your network
Growing your follower base is an important step to take while building your credibility and expertise as a social media influencer. One of the most common and effective ways to grow your follower base is through blogging. Although most users are using social media as a means to discover information, you still need to own your blog, where you can control the space. Social media network can easily bring down your account due to a little mishap. This can make you lose all your contents and followers.
6) Engage with your followers
Don’t feel too big to reply to your follower’s questions or comment posted on your page. Take your time to acknowledge and give a proper response to them. This will make them feel valued and believe that you sincerely care about them. You can also develop a relationship with them.