Instagram Marketing Strategy…Photographs are emotional time machines: they transport us to places of which we’ve only dreamed, remind us of past experiences we long to recreate, and spark inspiration for future adventures.
It is not the photographs themselves that stir up these emotions, but rather the memories and aspirations we associate with them.
Instagram is a visual platform, so the best brands on Instagram understand that the images they share are essential components to the building of their brands.
1) Tell a Captivating Story
Instagram is the perfect tool to create an emotional connection to your brand.
Instead of posting images that merely showcase your products, share images to evoke the feelings, dreams, and ideas you want to be associated with your brand.
Today, it’s fairly easy to compose and post beautiful images, but unfortunately, aesthetic beauty is not enough to be successfully marketable on Instagram.
The key to establishing a loyal and enthusiastic following is to use your Instagram images to tell a story that captivates and engages your followers and allows them to be part of the adventure.
2) Preparing Your Images for Instagram
There are four main ways your images can help or engage your followers. They can:
- Educate your followers
- Entertain your followers
- Assist your followers in solving a problem
- Motivate or inspire your followers
3) Instagram Themes
To curate an appealing, cohesive feed, it’s important to select a consistent style for your posts. From crisp minimalism to bold and colorful, there are thousands of accounts you can draw inspiration from.
Staging and Composing Your Images
Now that you’ve decided on the style and emotion of your images, it’s time to introduce some basic photography tips to help you compose visually-appealing images that fit the tone of your account.
Instagram images are 1080 x 1080 pixels. Instagram then resizes the images to 612 x 612 pixels, which display in users’ feeds as 510 x 510 pixels. On Instagram, quality beats quantity, so you should post photos that are at least 1080 x 1080 pixels. If you’re tempted to share smaller pictures, it’s better to do so on other social media platforms.
5) Color Scheme
When choosing a color palette, keep it simple. Share photos that use only a few main colors. These colors should remain consistent throughout your feed.
The best photos are taken in bright and natural light. If you’re outside, avoid shooting in direct sunlight. The best lighting conditions exist in the early morning, early evening, and overcast days.
The rule of simplicity also applies when choosing a subject. Some of the best shots feature a single, appealing subject. Because your photo will feature just one subject, it’s worth spending extra time to stage and restage the shot to ensure that you capture your subject from the most interesting perspective.
8) Negative Space
Many skilled photographers follow the rule-of-thirds when shooting their subjects, meaning they dedicate one-third of the frame to the subject and two-thirds of the frame to negative space. This helps draw attention to your subject.
Utilize the grid feature on your phone or camera to better understand the space within your frame and balance the space between your subject and background
9) Optical Illusions and Shapes
Take advantage of natural illusions like reflections to attract your viewer and create a sense of marvel and curiosity.