Social selling is a combo of activity and reputation. Dropping insightful comments or blogs and responding to tweets isn’t all that matters, although you’ve got the activity right, when your LinkedIn profile is a few jobs behind and your picture is that of you from your prom, you can’t then call yourself a social seller.
To become a successful social seller, you need to begin by building your LinkedIn portfolio. Most time we look into people on LinkedIn to learn about them, this is also the case, others are looking at our profile to know if they should do business with us.
The ideal social selling LinkedIn profile
Display visual content in your summary.
Ensure you put up to four visual content in your LinkedIn summary. These visuals should possess eye-catching features that will be helpful to your buyers.
Provide detail in your experience section.
This section is similar to a resume, But when filling it out, ensure you always keep your buyers in mind. Create a list that comprises your professional positions and titles, include few sentences to summarize the role you played at each job.
Share articles and blog posts you’ve written.
It is an added plus if you blog, ensure you post articles published on third-party sites in the publication section.
Add your degrees, online courses, and certifications.
This is a time to let the whole world know your worth. Don’t just write your formal degrees in the education section, add other important courses or certification you have obtained.
LinkedIn for Business Development
Use LinkedIn for prospecting.
LinkedIn is a potential tool you may use for prospecting. You can see who’s commenting on your prospect post. People who have had or who interact with your prospects may be potential buyers for your product.
Make your Buyers feel more cared for when you join the groups they’re in. Join groups that are related to your industry. Also, share content and converse with members, you can create amazing connections with new people.
Post on a regular basis.
As earlier stated, activity is a very important factor in social selling. Hence, it is important to post regularly; such as updating your status or creating a LinkedIn article. The content should be related to your industry.
Send customized invitations to new connections.
Another way to develop your business & also established an autonomous media targeting with LinkedIn is to send a customized invitation to those you have interacted with, either online or in person. You can also request someone you’ve not met, but ensure you personalize the invitation with a tangible reason.