What’s a sales kickoff?
A sales kick off is an annual meeting that comprises the whole sales team. The aim of this gathering which is usually held in January is to motivate your reps, managers, and leaders. This is a time to layout strategy and celebrates the wins of the previous year. This is an opportunity to set the tone of the next 12 months, which entails moving the entire organization to hit their goals.
Sales kickoff is a morale booster, a period to build team trust and rapport and to ensure the entire organization is aware of the agenda and priorities for the year ahead.
Tips for planning a successful sales kickoff
Choose an engaging sales kickoff theme.
It is important to pick a theme for your sales kickoff because it will make your content more engaging and memorable. Also, it creates and increases the entertainment value in the room. With a theme, you can add in-jokes, slideshows, skits, mini contests, and many more. Finally, a theme keeps you on track. When there are scattered contents all over, the kickoff is most likely to fail, reps easily forget such contents hence you create no value at the end of the meeting. Also, don’t just randomly pick a theme; ensure it corresponds with the morale of the organization.
Create a sales kickoff agenda.
Stories are amazing game changers, your sales team is eager to know and learn the methods and ethics of the people in the company who have achieved success. These stories can help to motivate and inspire your sales team. Organize a panel where two or three of the top sellers come to discuss their biggest deals. They should give details that contain how the sales conversation went through, and the challenges they encountered, and how they soared above them.
Also, include tactical session because salespeople are always willing to learn. They know that successful salespeople never graduate from the school of learning, hence, feed them with best autonomous targeting and insight each year.
Sales kickoff is also a period of networking, networking is essential for salespeople, and this is a meeting where all the salespeople both successful and unsuccessful meeting. They can create amazing connections that may eventually lead to mentorship, friendship, and deal collaborations.
Integrate presentations, training, and team-building.
Below are a couple of ideas:
Happy hour/fun activity: Hold a happy hour, or if you want to keep things alcohol-free, give your salespeople the choice between paintball, laser tag, a cooking class, a scavenger hunt, a baseball game, Escape the Room, etc.
Organize a happy hour, and if you want the event to be alcohol-free, you may provide them with
Dinner: This is optional — you can let attendees go home after the previous activity if you’d like. But it can be nice to bring everyone together for one last dinner, especially if many attendees live too far away to travel back that night.
After covering the syllabus of contents and training, try to build in time for fun, social team building activities, where your team can exchange acquaintance with others and create a healthier relationship.