You may target an audience which has demographics such as men in their 20’s, parents, or grandparents and other factors such as location, behaviors, and interest. Each targeted audience has an individual interest you have to engage them differently with your campaign.
Why Is Having a Target Audience Important?
Imagine you put in long hours and when you are finally done creating that novel product or service, and you think you are done and its time to start earning, but unfortunately, you are just beginning. You have to introduce people into the work you have done and also convince them on why your product or service is unique, and why they should choose you over your competitors. You have to create a targetable reachable audience who need your product or service. You have to know your primary consumer for your product or else you may never be able to attain success.
When you find your target audience, you may be able to channel and craft your messages that appeal specifically to that group. You have to ensure that your content draws their attention to your product and service.
These step-by-step process will guide you to identify your target audience based on where you are now and where you intend to be future campaigns.
- Consult Your Business Plan
You should be aware of the features of your product or service you offer when identifying your target audience. You need to understand the needs of your product or service fulfills for a potential customer. How unique is your product or service from that of your competitors? How affordable is your product? How effective are your product and service? All these important surveys are worth taking into account before figuring out who are the recipients of your marketing efforts. You should have an insight into those who are interested and may also benefit from having access to what you offer. These people are the ones to make your target audience.
Having a vast knowledge of your competitors will help you in making a huge impact in your current market. It is essential to understand the present competition in other to find and satisfy your target audience. Do research that details the relevant information about your industry, market, competition, and the broad customer you have identified. Know how your competitors market their products/services, and to whom.
- Find Your Target Audience
You put your business at an advantage when you identify and understand the broader market you’re after, before narrowing them down to specifics. The process is as follows:
- Look at existing marketing strategies
- Identify existing customer groups or segments
- Review competition and other related businesses in the market
- Have a concrete knowledge of your product and services
- Consider the overall market you are accommodating
- Analyze the data and information you possess, especially the performance details
- Use the obtained information to know your true or ideal target audience
- Build Your Target Audience
It is most important to have a vivid understanding of your buyer’s personas or your ideal customers. Doing this will help you understand their behavior, desire, dislike, and many more. Therefore you can channel your product and service to render ultimate satisfaction to them.
Demographics: This contains details regarding age, gender, geography, and marital status.
Psychographics: This contains details that go beyond the demographics and give a better view of a customer’s psychology, interests, values, attitudes, behaviors, and much more.
Technographic: This information regards to the devices, such as software and other technical traits of your audience.