Many a time it can be very annoying to spend so many resources with time and money inclusive, in building a website and finally it does not yield the required target of visitors and users. A website gives an online presence which has turned out to be the easiest way to market yourself, your product or services. There are some tips that have proven to be vital and effective in increasing the traffic on the website, these tips would be of help to boost traffic to your site. The more time users spend on your site, the greater the chances of selling your products and services.
How To Attract More Users
The Search Engine Optimization (SEO) technique is one that has over the years proven to increase traffic on websites by keying into Google’s formula. Bring together different phrases and keywords that best describe your content in a unique way. Disperse them throughout your title, heavier descriptions and tags, and content if you so wish. Put yourself in the shoes of the end users and try to figure out what they type into the search bar to find your site and adjust accordingly. If further help is needed on this, make a research about SEO optimization.
2) WORD OF MOUTH
Every journey starts with a single step. Try by making publicity by word of mouth; tell family, friends, and associates about your site and the products and services you offer. Words travel far than humans and they can help you spread the news of your services. Some people get persuaded by person-to-person promotions and advertisements and promotions and this presents a veritable way for you to articulate your goals and objectives for the site. If people know about what you offer to them, there is a high tendency for them to be interested in your product and services
3) ADVERTISE ON SOCIAL MEDIA
Human beings by nature are very visual, that is they sometimes get swept off their feet by what they see. There is a current trend amongst people to share content and information on every platform as possible. The next step is hence to open accounts for your websites if you don’t already have them. Always add links in any posts to your site and try to bring to the fore any vital page, content or information on the home page of your social media account.
It may sound a little bit off-the-hook, but many people do respond to promotions, deals, giveaways, and free gifts or resources. Giving away something to users attracts more of them. Advertising your site on a popular website could also be vital in boosting traffic to your site.
How To Increase The Conversion Rate
1) ATTRACT THE RIGHT AUDIENCE
Streamline your site to be in tandem with what specific users want, that is to say, you have to carve out a niche for yourself and attract people who search for vital information about your niche of interest. For example, if you want to sell a dog product, you would have vital information that would attract dog owners and personal dog Instagram profiles. Create a brand, build it, stay with it and then open up a brand ambassador program to attract more of the same followers and customers that accomplish your goal. Some users would offer themselves to be brand ambassadors for a deal, a small amount of money or small discount, so you wouldn’t spend much on marketing.
2) HAVE A MOBILE FRIENDLY WEBSITE
Your website should be mobile friendly because some users are always on-the-go or not anywhere around their PC’s hence they would access the site on their smartphones. Having a site where everything functions and appears seamless would encourage more visits while the opposite would only be a deterring factor. If your goal is to get more users or market products and services, your site needs to be easily accessible and fronts and center when you enter the homepage.
3) ASK FOR FEEDBACK
There are numerous ways through which you could get feedback concerning your website. These feedbacks are essential as it helps you to know the areas you are doing good, the areas you can improve and do better and the areas you need to reduce or abrogate. You can carry out surveys with a quick question and answer pop-up box. This would provide you with vital information about the demographics of those visiting the site, why they visit, why they have or have not made a purchase from the site.
4) AFFILIATE MARKETING
Depending on the financial resources available, you can pay other websites or even do a television or radio commercial to advertise your website, business or product. This works too and has proven to be effective. This is called Affiliate Marketing and it has become increasingly popular, especially on social media platforms. When you pay another popular website or personality to promote you, people would be trying to seek out the product or interaction. For example, if Dwayne Johnson were to promote your products and services by posting some specific dog toys on his social media page, people would instantly start looking for the same dog toy on your website thereby greatly improving traffic and conversion rate.