Due to the massive growth in modern technology, business today find themselves dealing with hundreds of thousands or even millions of customers. But take a pause and imagine how your business would fare if all your success depends on the satisfaction of a single customer. Would you ignore your customer’s calls? Would you forget your after-sales follow up? Would you lose his contact or transfer him from department to department when he has questions about further services? Would you deliver anything less than a near success or perfect service to the customer?
Customer is always king, and the truth is every customer should be treated as the only one you have. They expect unalloyed care and excellent professionalism as though they are the single key to your success as a business – which they are. Of course, if your customer base transcends to number in thousands (or more), then you may find it a little bit hard to offer such kind of personal service to everyone with whom you do business with. Luckily, the advanced technology which makes it possible for your business to reach millions of buyers also makes it possible to make every one of them feel special.
The Technology that enables any business of any size to collect, analyze, retrieve all vital information concerning its customer base is known as Customer Relationship Management (CRM).
It is proven that CRM can be far-reaching and varied as you can imagine, which means it can be simple or complicated depending on your wish. However, all of that broadness is not always nice; nearly 72% of CRM users acknowledge that they would have preferred trade functional complexity to a simple CRM that is easier to use. Therefore, always remember to keep CRM simple when getting started.
FEW FACTS ABOUT CRM ADOPTION
Many institutions have through thorough research and investigation, reported a failure rate of just more than 70% for CRM adoptions.
A study by Gartner showed that approximately 55% of CRM implementations did not meet the end user’s requirements.
Almost half of the Sales Directors think that more than 20% of their team fails to use the tool effectively.
WHY IS SIMPLICITY IMPORTANT?
Having considered the above facts, it is, therefore, necessary to understand the importance of the CRM tool and find or develop every possible advantage when it comes to streamlining your business apps. Let’s bring five benefits you can derive from the use of a simple and easy CRM system:
It tends to remove visual clusters – It brings out vital information and removes any unimportant information that is not needed.
It prevents Errors – Once the unimportant components that are not useful are removed, the chances of making mistakes or errors would be reduced, and the possibilities of performing a task would increase.
It improves Speed – It would save time, energy and money by reducing the number of clicks that should have been done to find data needed — thereby increasing the speed of the operator.
It reduces the Learning Curve – CRM is easy to learn and operate. This would make employees happy because the time and stress of learning new things would reduce.
Increase in Adoption – Users who might have found it beneficial and attractive and are happy, having realized the value in the software would continue to use the software.