The original meaning of a Sales pitch is of recent becoming outdated. As a prospective customer or investor, you might over time develop a form of aversion or unlikeness towards it after hearing it repeatedly. However, this always resounds in the minds of anyone involved in sales be it the sales rep, salesman or even the entrepreneur. This is the thought-provoking description of your product in a short form. The concept of Sales pitch has come a very long way, from an idea that initially was constrained to talking to a prospective client to creating a two-way communication system or Autonomous Targeting platform. Recently, the sales pitch system has grown into a communication system between sales reps and potential customers rather than just the sales rep preaching without getting feedback.
Below are some of the most essential elements of a good sales pitch.
ELEMENT 1: THROUGH RESEARCH
To effectively serve the needs and yearnings of prospective clients, thorough research has to be carried out on them. A blunder might results when you try to close deals, and this may turn out to be an exercise in futility as you are not better suited to know your customer requirement. Subsequently, your investment in research shows that you genuinely care about the needs of your prospective customers.
ELEMENT 2: DEFINE THE PROBLEM AND PROFFER SOLUTIONS
The goal of the sales pitch should be more about helping and solving problems rather than selling. This motive enables you to gain the trust of the prospective customer, and both of you would work together to arrive at the best solution.
It then gets you to set clear goals and objectives before getting in touch with prospective customers, which is the next element of a good sales pitch. Through this, you can improve the communication level between you and the customer to understand their significant points better. Here, a question and answer session should be carried out with you doing less talking and more listening and allowing him/her to tell you about what is working or not.
ELEMENT 3: MAKE COMPELLING POINTS
As we know, first impression matters and as such the impression you leave on the customer would go a long way, so you would need to make your points more compelling. To get the conversation going and get the customer to assimilate your speech, break the idea simple and break it down into small, understandable bits. Give them few momentary surprises by going a little bit off the topic to avoid boredom as it can kill your sales pitch.
Give evidence, facts, data, and studies to bolster further the points you make and ensure that the information is credible. At times, get emotional and narrate that have a good recall value. Once the prospective customer sees the possibility in your solution solving his/her problem, your sale is almost in the bag.
ELEMENT 4: MAKE IT URGENT
Create a sense of urgency among your prospective customers but be wise to ensure that they don’t get the catch. When you allow them lots of time to reason about the solution you are proffering, they may end up not buying it. So if you want to get the deal in the bag quicker, bring up issues like an ongoing discount for the holiday season or more goodies if they are willing to purchase the product on the same day.
ELEMENT 5: FOCUS ON THE BENEFITS
Regularly pop up the benefits they as prospective customers would enjoy once they sign up or purchase your product or services. You might have already told them but never underestimate the power of persuasion, bring it up again.
ELEMENT 6: FOLLOW UP
Customer-Sales man relationship goes beyond closing a deal or making a sale, keep the connection open and long lasting, this would make them happy. Contact them; ask them about the positive results your product has brought to them and ways you can serve them better. This helps you get feedback from them, and you can make their experience case studies for research.