Customer Relationship Management (CRM) is a software that has existed for a long while; now, its existence spans more than three decades. It all started with the aim of organizing customer data with a Rolodex, but it has now evolved into a one-stop solution for all sales related activities. There has been lots of investment by many organizations over the years to find and implement the best CRM for their business.
Even with the expansion of CRM, some major business owners still frown at it in total and they believe some “myths” about the system. We aim to analyze these seven “myths” about CRM that has made some business owners frown at its usage always. These “myths” hold no truth in them, and they must not be used.
MYTH 1: CRM IS EXPENSIVE
Yes. Some time ago, the CRM software was expense because one would not only spend on licensing cost, which is exorbitant, but also additional charges on implementation, training, consultation, hardware, maintenance, and support.
That was then, not now
Any Businessman/woman can establish and use a CRM with zero dollars. The costs of CRM reduced drastically over the years because of the stiff competition in the CRM market.
MYTH 2: CRM HAS HEAVY RELIANCE ON IT TO SET UP AND MAKE CHANGES
This is not a myth but a reality.
This is the proof: As many as 27% of CRM users claim that the significant challenge their CRM software faced is the dependence on IT to set up the system. Unfortunately, there exist some traditional CRM software that is strenuous to set up, and they require the aid of IT to configure and modify it in tandem with the business goals and the current trends.
MYTH 3: CRM IS FOR ONLY THE BIG GUYS
Back then, in the 1990s, only big companies afforded CRMs because they were expensive, and the people saw the software as a luxury because of the high price tag attached to them.
This has changed now. Some CRMs have features that most businesses need, and one can obtain them at affordable prices for small businesses.
MYTH 4: CRM IS A LONG-TERM CONTRACT COMMITMENT
Companies and CRM vendors always signed contracts and were bound to each other. When issues arose concerning performance, inefficiency, or reduced adoption rate, companies could not switch software or vendors because they had invested heavily in one vendor.
But today it has all changed; CRMs now have flexible pricing plans. CRM vendors operate on a “pay-as-you-go” basis where companies are allowed to purchase their licenses monthly.
MYTH 5: CRM INVOLVES MANUAL DATA ENTRY
It is more pronounced than any other myth, and one might have heard it over time. Agreed, manual data entry into CRM can be strenuous and time-consuming, especially when one intends to do what he knows how to do best, which is to sell.
But CRMs are not like that anymore.
CRMs have been developed to have autonomous targeting capacities such as adding and updating customers, scheduling sales reports, sending e-mails, and so on. The CRMs we have nowadays bring up the required information at the right time to aid the Sales Reps to engage their customers better.
MYTH 6: DIFFICULT TO INTEGRATE WITH OTHER SYSTEMS
At the onset, it was challenging to integrate CRM with other systems because they lacked open APIs or native integrations with other applications.
With the current wave of SaaS CRM in the market, integration with other applications has been made possible, and easy, and this provides a comprehensive range view of the customer data.
MYTH 7: DIFFICULT TO MIGRATE FROM THE CURRENT CRM SOFTWARE
The right amount of time and resources has been invested in researches, testing & optimization by business owners and entrepreneurs in search of the right CRM for their business operations. But sadly, when they realize that it will not work for them, they are reluctant to switch software.
The modern-day CRMs have been designed to make data migration easy, free, and fast. CRMs are designed to import spreadsheets and can also import customer data without manual effort.