All sales processes must begin with lead generation as the first step, and what another way can you generate leads than through your website? Your website serves as the first place your visitors can get any information they need about your company. It is, therefore, essential that you regard the visitors of your website, especially if they are potential customers.
A question you should ask yourself is, how do I attract virtual visitors? Well, there are many ways to go about it, but the best is using the web form method.
By using a web form on your website, you stand a better chance of connecting with the visitors of your website and vice versa. You can place the web forms at strategic places all over your site so that visitors can quickly get to you; apply for a service, become accessible to gated data, and lots more. Your visitors also have the opportunity to report problems or use forms to give feedbacks. The advantages of using web forms are countless, but there are some questions you need to answer, and they are:
Does your business need a web form?
In most cases, the answer to the question is always yes. And it’s true if your business has no web form, then you are missing out on the opportunity to get enough leads for your business. A considerable percent of companies today use web forms to get leads, and up to 49.7% of the state that web forms are their best lead generating tool. It is the simplest way to capture your website visitors. If they are willing to fill out the forms, it shows they are ready to purchase.
Web forms and CRM- the powerful duo to boost your lead generation
Creating web forms may seem like a difficult task and it is one that only a few know how to build, and worst of all, some do not know where to begin. Back then, it involved coding, developers, but these days, it is easier to build.
Make your web form a Smart Form
Do not make your web form a boring it; it should have the ability to nurture your leads. You must endeavor to use a CRM so that as your leads sign up on the forms, they are automatically added to your CRM. But if you don’t integrate your CRM and web forms, you then have to go through the manual stress off, adding them to your CRM.
Connect with context to improve your productivity
If you successfully get your leads into the CRM, the next thing to do is, reach out to them. Most leads tend to respond when you reach out to them within a five minutes window after they submit their web forms. So, great when you achieve reaching out to them, but would it not be fantastic if you know what you lead want? So, it is essential to know more about them and their interests.
Another excellent means through which you can connect with your leads is to utilize social media. Nevertheless, it is sometimes difficult to look up the profiles or leads, and it reduces productivity. In such cases, it is advisable to use auto-profile enrichment. It is a fast method of finding your leads on social media like Facebook, Twitter, and LinkedIn, and also getting the necessary data you need about them. Any lead that is added to the CRM gets an auto- enriched profile that has their company information, and social media details.
Improve sales productivity by automating lead capture
One thing to remember is that as long as you are a salesperson, you must receive calls, have scheduled meetings, and answer emails. There may be no time to do manual jobs that will reduce your performance and productivity. Statistics show that a reduction in productivity and poorly managed leads costs businesses lots of money (at least $1 trillion) every year.