The good news about inbound marketing is the ability of contents to still remain valuable and pay dividends over a long time after it was first promoted. It is possible that the campaign you are working on this month will generate leads for you six month later or possibly some years later. Therefore, we should note that despite a content being old in age, it could still offer amazing potentials in generating more leads in the future.
Therefore if you are creating content for your campaign, you shouldn’t just consider the present, the content should be able to generate leads months or years into the future.
The best way to make your content found and generate lead I after a while is to promote such contents on channels such as email and social media. It is almost the same way you optimize your blog posts in search engines.
Below are eight tips to optimizing your landing pages for organic traffic and lead generation.
1. Make short but keyword-optimized page title:
One of the most important or key elements in any on-page SEO is the title page. The page title tells us about the webpage that appears at the top of your browser.
Page titles are the easiest and one of the effective ways to make the search engine understand a given content. They are also important when following SEO practices. Below are some rules you could follow when creating page titles for your landing pages.
- Keep it short.
- Include high-quality keywords first.
- Adopt the usage of vertical pipes to separate concepts and phrases.
- Avoid including the company’s name in every single page title.
2. Organize the landing page URL:
URL is the next crucial point to consider in on page SEO element. The URL educates the search engine more of the content on the page.
Below are guidelines in creating URL, it is almost similar to page title:
- Keep it short.
- Adopt the usage of slashes to separate concepts and phrases.
- The important keywords should be positioned close to the left.
3. Write a clear and direct meta description:
Although the Meta description is not the basic criteria for Google ranking as some people may think, but, it can influence the will of visitors. It can make a visitor click on your website or ignore it. The more people come to the website or click on your link, the search engine will perceive your content as valuable, hence higher ranking.
4. Optimize the image:
Although search engines find it more difficult to scan or understand images, it still doesn’t dispute the fact that images can rank you on a search engine. So many topics common to landing pages are more preferred to be searched in image form.
5. Use structured data to qualify for rich snippets:
Snippets are a great way of enhancing your search engine listing, especially if the snippets are rich. They inform online users with information about your contents which includes products, review, authors and more. This makes your page to stand out from other casual pages in the search result.