It was revealed that in 2018, marketers spent an estimate of $628.63 billion on ads and $273.29 billion on digital ads. Unfortunately, most of these ads end up producing zero impact, which means money wasted. IT was also revealed that most marketers channel 26% of their budget on wrong strategies that produce zero impact.
The issue of wasted ads has become a top problem in the marketing industry, but there are also ways you may exempt your campaign from falling victim to wasteful spending. Below are ways you can employ to ensure your ads create more conversion.
Target Your Specific Audiences
Major mistakes most marketers make is aiming too broadly, which eventually leads to ad waste. To target, a broad audience means you need to pay more in other to access these audiences, and only a few percentages of them will lead to sales. Rather if your channel or narrow you’re targeting to the few audiences who are interested in your niche, you will end up spending less and converting more.
Reach Customers in the Right Locations at the Right Times
You also have to be careful when choosing an audience because not all person who searches a keyword phrase will be qualified in becoming part of your target audience. You need to consider other factors when choosing the group of people o view your ad. Customer location is one of the factors to consider, and also you may need to be selective about the timing of the ads.
Target the Right Locations
Google tends to show an ad to as many people as possible by default, even to those who are not in your region and cannot benefit from your product. Hence you need to change this setting and target only consumers who need your product and are in regions you can serve, ensure you specify this when setting your ad.
Target the Right Time
Knowing the right time to display your ads is very important for any campaign; different time of the day signifies the receptive mood of a person. You should ensure your ads appear only at the best receptive time, this is a good way to also save your advertising budget.
Advertise on the Right Channels
There are a lot of channels which you can channel your ads, but your ads should be focused on the right channel. The best way to know the right channel to invest your ad is to carry out a study and find the channel your targeted audience spends most of their time online, especially when they are searching for information related to your product or services. You can get this done by collecting data related to your audience online behaviors and organizing them in your data management platform.
Use the Right Keywords
Keywords are very important, it is considered a top priority when creating a campaign and this will lead to a more effective campaign that will lead to less waste. If you strategically use the right keywords and you target the right audience, you are very sure your ads will lead to conversion.