When working in content marketing, the booming growth and ever-evolving ecosystem are directed towards a better picture.
As we create pillar pages and topic clusters to please the Google gods in order to overhaul our entire social strategy because another Facebook algorithm update will flatten our organic reach even more than before.
Most trends come and go every year, but the seven covered below are here to stay. These are marketing trends that could move from hype to reality in 2019.
For the Neuromarketing, its views, social shares, scroll depth, subscriptions, leads, and sometimes even ROI, digital marketers can measure it all. We can’t measure the most crucial indicator of a campaign’s performance and emotional resonance, even though we have access to a laundry list of metrics.
In multicultural marketing, we review that out of all the challenges faced by a company, diversity, and inclusion are not the only one to be considered and resolved as though they are the most difficult. The societal movement for diversity and inclusion has rightfully bled over to Corporate America, enabling the public to expose the working world’s lack of diversity and challenge them to fix their ways.
Cognitive Computing-Powered Customer Service
We could analyze enormous amounts of data Cognitive computing is a technology using in the same way humans think, reason, and remember, so people can naturally interact with the technology and extract data-backed recommendations from it. In other words, Brands that make use of cognitive computing technology their customer support services are able to assemble two-pronged customer service teams which help provide better, faster customer service.
Neuroscience believes that according to research, storytelling is the best method to grab people attention and impound information into their memories. The human brain always craves, seek out and respond to the most creative narrative. Hence, don’t underestimate the power of storytelling in marketing, as it is one of the easiest ways to resonate with customers
Edison Research and Triton digital published a study that proved people from 12 years above listens to online audio content at unprecedented levels. People spend up to 17 hours every week listening to their favorite podcast or online radio shows. In 201theere were more than 14 million weekly podcast listeners.
Word of Mouth Marketing
In today society, no more than 4% of consumers believe that marketers have integrity. They don’t trust these marketers; they believe they can do a lot just to sell their product. And presently, people are no longer interested in what a brand has to say, they are interested in what the brand’s customers have to say. This is because a customer will mostly review a product based on the satisfaction they received from such product and services.
A discovery was made about organic traffic in blogs, and it was discovered that the major traffic generated, was a result of the contents published prior to that month. And 76% of their monthly views came from old posts.
Also, it was discovered that 89% the monthly blog views are as a result of posts that have been published at least six months ago, and bloggers have developed a strategy to refresh and republish old historical contents.