In business, you are always in the season of marketing, even with the holidays in the calendar, your marketing strategy should be able to utilize such an opportunity. Although you may not need promotion during these holidays, hosting events can also play a beneficial role. Companies who utilize these seasonal deals and days always come out extraordinary.
‘Tis the Season
Though we all know that Christmas and new years are the major holidays celebrated almost worldwide, it also offers the opportunity for small businesses to rise to the peak. Below is a list of celebrations in each season that offers amazing opportunity to connect you and your customers.
- Saint Patrick’s Day
- April Fool’s Day
- Mother’s Day
- Teacher’s Day
- Labor Day
- beach weather
- green lawns
- Black Friday and Cyber Monday
- harvest time
- New Years
- Valentine’s Day
- Chinese New Year
- online shopping
There are several ways you could celebrate the seasonal spirit and also use it as a means to connect to your clients
Incentives and Inspiration
The holiday is one of the greatest opportunities to makes sales and also connects with your customers. It is a time when they are separated from the hurdles of their working places and are ready to give you all ears. Hosting big events during the summer unites people through your door, and topping it up with incentives will surely lead to a database of loyal and returning customers.
Playing to Your Strengths
It is good to be sensitive and observant to when your customers are intrigued to know what your business has to offer. When you are sure of the need, then you can redress your marketing strategy around holidays that fall in that period and take the opportunity.
Also, an important point to note in seasonal marketing is that you need to understand the holidays. For example, Christmas and valentines are retail-oriented business and focus more on selling big-ticket items. Unlike Easter which doesn’t require gifts but inform us about the warmer weather. Ensure your strategy serves your customers rightly and don’t alienate the people you are planning to bring in.
Also, businesses have their highs and lows, and although you may have advertised on a seasonal basis, it is still a great idea to utilize the holiday events into your plan. It is great to celebrate a successful business.