Startups get excited when the idea comes to their head, it’s the easy part of a business, but the hard part that makes reality to dawn on you is the part of finding people and telling them about it. Knowing just the right audience is a big step taken towards attracting the right consumer to your business and doing this starts with answering these few questions below.
Who Has a Need for Your Product?
This is the first question to answer, and one of the best ways of getting along with this is by going back to the basic of what you are selling. If you have a team already, you can make them weigh in on this. A better understanding of this will give you more clue to knowing the kind of consumers that needs your product.
Who has this problem?
This is another question you have to tackle, knowing the answer to this will help you in targeting your audience, which you can do by using autonomous marketing tool. These are consumers that are in need of your product or service. So the puzzle there is to know if your present audience really needs the product or service you are offering.
Who’s Already Buying It?
You have to consider factors such as your present customer’s age, gender, job, education, and marital status. Try to find out if there is any pattern related to the kind of people you are already attracting. The insight you get from this survey will surprise you.
Perhaps you developed a social media marketing strategy for the product with a kind of audience in mind, but along the way, you discover a group of people have found it and latched on it. Surprisingly, these consumers may be using your product beyond your imagination. With such feed backs as this, we can easily channel our efforts towards creating new products and ads that will provide more value to your new audience.
Who Can Afford It?
Your product pricing has a huge role to play in your sales. Firstly, you need to know for sure that your consumers have the financial capacity to purchase the product or service you are offering. Consider the income level of your consumers that require your products and restructure your pricing to match their income level.
Whom Do You Want to Sell To?
Although your business is yours and you have the right to run it however you feel, but if your present audience doesn’t match the kind you intended for your business, then there is a need to reevaluate the way you are presenting your product. It could be that you aren’t using the right approach in letting out the word.
Factors such as colors and styles can affect the kind of audience you attract, so it could that little things such as your logo could be turning people off your site. For example, if you are targeting a younger audience, then you need to learn more on social media marketing.
So those are the major questions to consider, you can learn from these questions and turn it into a dynamic strategic business marketing strategy. Although it may take some time to locate your target audience, after attracting enough people, their words will spread like fire for you.