Most businesses experience tremendous instability with the seasons. For example, lawn care businesses are mostly on their heels during spring and summer, and drop off during winter, because most people aren’t worried about their landscaping during this season. During the fourth quarter of the year, retail businesses usually experience more sales because everyone wants to go shopping. The restaurant isn’t left behind; they also experience fluctuations due to seasons. Despite the challenges these seasons pose, you can harness the opportunity that lies in seasonal marketing trends.
Understand the Seasonality of Keywords:
Doing an online survey on the internet about your business, you will be able to see which term is being searched for. This will guide you in creating contents that will interest your audience. For example, Hammock is more popular in spring when people are overwhelmed with the thought of camping and outdoors.
Google trends or other analytics are one of the best ways to see and know how often a word is being searched and used. It may surprise you to know that searches have already begun on an item much earlier before its season of use.
Know Your Customers:
Marketing is more interesting and works better when you target the audience that needs your product. With the latest marketing trends, you can target your campaign rightly to increase conversion. It’s been discovered that customers have a circle, people don’t just wake up and buy a product, they go through a process, which is as a result of influences from marketers. They are influenced with the awareness made on the product down to familiarity, then to consider before making a purchase decision.
Some customers look for products before the time of need, for an example, a client may begin his or her search for a moving van in February perhaps they actually don’t need it until May. You can be their guide during this period by offering them important information that will help them get a moving van successfully before May.
You can also discuss with your customer about their decision to use your product or services. One of the catalysts of a successful seasonal digital marketing is to know and understand your customers. Knowing what your customers want is the best way to creating a better and more effective market.
Identify the Seasonal Trends That Apply to Your Business:
It’s a good idea to go through your website to identify seasonal spikes. Identify the keywords that are seasonal and run your campaigns based on these words. Get to know the products or services you sell that earn more popularity in the spring or summer, for example; does your business experience an increase in traffic during Mother’s day or Valentine’s day.
You can use seasonality to your advantage by creating new markets based on your customer’s needs. When you find a solution that fits their need, you will experience a total turn around in sales especially that season.