This is a marketing technique that involves sending various kinds of contents to a group of subscribers in the form of an e-mail. This content can, in turn, generate web traffic, increase leads or even bring in product sign-ups for a new or budding business. It is sacrosanct that the receivers of these best e-mail campaigns indicated interest in the system and that every newsletter sent to them offers them something that they require and/or is valuable to them.
What Makes An Effective Email Marketing Campaign?
In order to have an effective marketing campaign, one must clearly and cleverly write newsletters that would attract the attention of the targeted audience irrespective of whether they have busy inboxes or not. Here are some good scenarios of what good e-mail campaigns are and bring to the fore things you have to include in your next e-mail campaign:
1. Charity: Water
Transactional e-mails are easily forgotten when talks about e-mail marketing are done. These e-mails are automated emails one gets when one takes a certain action on a specific website. This could be in the form of filling out a form, getting updated on the progress fan order one made or outright purchase of a product. These are often plain texts e-mails that are set and easily forgotten by marketers.
2. Brooks Sports
Desiree Linden became the first American woman to win the Boston Marathon in 30 years when she emerged victorious at the 2018 Boston Marathon. Brooks Sports, her longtime kit sponsor saw this as an opportunity to celebrate their partnership that has lasted over the years. The e-mail campaign that resulted focused mostly on the amazing accomplishment of the Olympic runner.
Many people have developed a strong love for Buzzfeed and their content. Their captions are captivating and their contents unique. For example: “21 Puppies so Cute You Will Literally Gasp and Then Probably Cry,” anyone?
Simplicity is what makes Uber’s e-mails stand out. E-mail subscribers are alerted to new deals and fantastic promos by simple but content-filled e-mails. Most people love how simple the initial description is coupled with a very clear CTA, perfect for those subscribers that love to skim through e-mails.
5. The SKIMM
The Skimmer’s daily newsletter has gained wide acceptance because of its short, straight-to-the-point and captivating paragraphs as well as its clear design. But beautiful newsletters are not the only strength and reason for The Skim’s success when it comes to e-mails. They give out incentives and reward loyalty to long-standing subscribers. For example, they rewarded fellow marketer Ginny Mineo for being on their subscription list for 2 years. This has gone a long way in increasing their subscriber engagement.
6. Mom And Dad Money
Even though one thinks he/she knows all about people who are subscribed to one’s newsletter but the major question is how much of that knowledge is based on assumptions? The best and most efficient buyer personas are the ones gotten from insights one gathers from questionnaires, surveys, interviews, etc as well as market research.
Super simple design, as well as brief, clever copy, make up the greater features of some of the best e-mails around today. Poncho sends out customized weather forecast each morning to her subscribers. Their e-mails are colorful, include delightful images, GIFs and are quite easy to scan.
Sometimes ago, the subject line of Beauty products subscription outlet, Birchbox got many people clicking and reading the e-mail. Birchbox captioned the newsletter: “We Forgot something in Your February Box!” but in actuality, they didn’t forget anything in one’s box but that turned out to be a clever way to get the much-needed attention.
GIFs are catchy, they attract the eyes and are easy to consume and tend to leave a long-lasting emotional impact. Postmates discovered this early and have been using it in their newsletter, one of their newsletters is delightful to watch and also compelling as it makes one crave some delicious Chipotle.
Dropbox found a way of making some people fall in love with e-mails from companies whose product they don’t/or have not been using. Dropbox uses funny and cute e-mails that emanate from whimsical cartoons and emoticons. This makes people subscribe for newsletters for products and services they might not be using at the time.