In the last few years, many industries have opted into big data and digital marketing in the business line because of its many benefits. As using the traditional marketing way to reach out to customers in the earlier days was possible, it is no longer feasible because technological innovation has taken over and people have been scattered in several media. For the majority of us, a question can be prompted, how can marketing be expanded to the healthcare industry? A recent report states that one out of 20 searches on Google is on health care, and this is because many people go online in search of remedies or cure to their health-related issues. Word of mouth marketing previously played an important role in the health care industry, we went to doctors on friends and family’s recommendation despite the fact that the clinic might be miles away. Health care marketing is not, and it has been seen in these various forms:
- Hospitals Organizing Health camps.
- Radio adverts.
- Doctor’s promotion through T.V sets’ scrolling.
- Public transport banners.
The reason for the coming together of healthcare and digital marketing?
Due to medical advancement in the present world, we as individuals have become more concerned about our health. Though employing India’s marketing strategy will take place slowly, it is already in use by most developed countries to transport their patients to clinics and hospitals. Furthermore, the cash payment for services and care drives the Public in India, where other countries are driven by the insurance policy. There was a collaboration between Google and Inc., compete.com to find out what influences people and the important role of digital in hospital selection published in “The Digital journey to wellness: Hospital selection”.
Healthcare industry is being supported by digital marketing:
The statistics above show the roles played by digital marketing in the health care industry. The digital marketing modules below can assist health care in moving forward and staying ahead.
Search Engine Optimization
Search engine optimization is useful in driving more patients to the hospital. We get a quick diagnosis of minor health problems these days by surfing several health care websites and blogs. And SEO assists in targeting that category of people.
The email marketing can be simply explained as the processes of sending mail to the inboxes of your prospects using beautiful templates and ensuring that they get to the hospital website while seeking for more information.
Social Media Marketing
People are very much active on social media network, there are more chances of spreading the news to people through this network like facebook, Instagram, twitter, etc.
By using social media marketing, there are better chances of spreading new to people due to the fact that people are very much active on social media, and these networks are Facebook, Instagram, Twitter, and so on.
Using PPC for Ad Campaign
Advert platforms like Newspaper, banners and pamphlets distribution might have been utilized by the health care industry. The same kind of advertisement idea is being made available by digital marketing. Google AdWords has benefits gives you access to managing budget, setting location, scheduling advert posting time from anywhere and anytime.