Lead scoring is an objective ranking of one sales leads against another. Lead scoring helps your marketing and sales teams identify where a prospect is in the buying process and the right follow-up. Marketing and sales develop a lead scoring model collaboratively by defining what makes up a good lead. With a clear definition of a good lead, you can use this lead score to take the first step of conversion and identify ways to enrich your further communication. The lead scoring is one of ADOHM’S brilliant feature. Our sales reps check their dashboard each day and see which leads they need to focus on. They can now focus on selling, rather than trying to identify the warmest leads.