Testing and
Optimization

Testing and optimization involves testing which advertisement is more effective at making web visitors click on the link to your site and making email or SMS subscribers continuing to your site whether for perusal, enquiry and/or transaction purposes. Here, at ADOHM, our AI system allows this testing to be done in an optimized manner. So, how does our AI benefit your testing and optimization?

  • Efficiency: Data analysis to figure out which combinations of available variables would produce the desired result is a task that could prove to be complex for humans. Our system, on the other hand, takes into consideration variables like demographics, status and, previous online activity to present various versions of your site or product to different groups of people on a person by person basis. This allows you to personalize and optimize your website properties and ad placements to display only the version with the highest chance of converting individual visitors.
  • Time-saving: As opposed to traditional testing that allows you carry out only one test at a time and wait for a large audience to take this test before a conclusive result can be taken, our AI system is faster and delivers better results.
  • Cost-effectiveness: With our AI system, there is no need for a team of people monitoring this testing. So resources and cost are freed up for undertakings.
  • Possibility of large application:Our AI allows you to test with as many variables as you want until you settle on the one that delivers preferred result.