With ADOHM, you can send personalized emails to the right users based on who they are, what they do inside your product, and where they are in their lifecycle. Below, we’ll show you how to create targeted, personal and measurable emails that inspire action.
Define your objective Before you start writing your email, you need to be clear of what you are sending, to whom and why you are sending the email to. Your goal should be SMART (Specific, Measurable, Achievable, Realistic and Time-bound).
Address your customers’ needs. Good emails aren’t about what you want to say. They’re about what your customers want or need to know. Before crafting your email, ask questions like, ‘How can I excite people?’, ‘How can I help them?’ and ‘How can I create value?’, rather than ‘How can I make them buy? or ‘How can I make them reply?’ Stay focussed on your users’ needs, not yours and anticipate what they want to know next.
You can then track how many prospects completed your goal after optimising and analysing your email.